Holly McCord, a Texan with a tool belt full of practical experience in maximizing impact for small businesses, emerging brands and events. Her dedication is strong for curating the right vibe while creating culture for her environments and projects.

As owner and operator of the indie-centric live entertainment production and promotion agency Represent Austin, Holly managed the careers and packed the houses for a stable of Austin musicians and performance venues.

Her work as a business manager and boss-of-the-block for successful Austin brands such as Mint Salon and Royal Blue Grocery, honed her operational skill set and magnified her expertise in world-class customer service and client satisfaction.

Her ability to adapt and succeed started at a very early age. When the singing telegram business she started in the 4th grade got shut down by local authorities (her dad) for being too successful, she pivoted by choreographing dance routines and charging the neighbors to attend her performances.

Holly is driven by her passion for community and belief in the power of people. It is her mission to find the unique and often-overlooked strengths that exist in each of us, allowing the individuals around her to truly shine.